Samsung is building a dedicated AI chip for PCs, and HP and Lenovo are already testing it

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Why it matters: AI PCs have mostly meant one of three chip options: Intel, AMD, or Qualcomm, each bolting an NPU onto a general-purpose processor. Samsung's GAIA is different, a dedicated, memory-centric AI accelerator from a company that also happens to control its own DRAM production. If PC makers validate it, Samsung would be back in PC silicon for the first time since its 2012 Chromebook experiment.

According to multiple Korean outlets, including Chosun, Samsung's LSI division which works on the Exynos mobile chips, is developing a dedicated AI accelerator for PCs codenamed GAIA.

The company is reportedly already supplying prototypes to HP in the US and Lenovo in China to verify performance, with mass production possibly starting as early as 2027 and devices potentially landing in late 2027 or early 2028.