Nvidia is heading to Beijing. The chipmaker will attend the China International Supply Chain Expo from July 16 to 20, marking its debut at the event and putting CEO Jensen Huang in front of a market that generated roughly $10.31 billion in revenue for the company last year.
That’s about 17% of Nvidia’s total revenue. And it’s a number that’s been under constant threat from US export restrictions on advanced AI chips. So when the guy who runs the world’s most important GPU company shows up at a Chinese trade show with over 230 participants, investors tend to lean in.
What’s actually happening in Beijing
US export controls have progressively choked Nvidia’s ability to sell its most powerful chips to Chinese customers. The company has responded by developing downgraded, China-specific versions of its hardware, though even those have faced regulatory scrutiny from Washington.
Huang’s attendance is expected to include discussions around new China-specific products and potential partnerships.
