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In 2017, when much of India's music industry was chasing the young, app-native streaming user, one product went firmly the other way.
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Vevo study shows streaming boosts nostalgia for music videos - Businessday NG

Retro revival as a third of adults own a vintage music player – survey

Who Can Begrudge Gen Z Nostalgia For an Era Before They Were Born?

Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study

'Remakes', 'revivals' y el negocio de la nostalgia: por qué la industria cultural vive cada vez más del pasado

A new Vevo report has found that streaming platforms are speeding up how people discover and return to older content...

This article explores the growing movement of reclaiming attention spans and mental well-being through tactile ownership and…

As global sales climb, the reasons people buy records diverge sharply across cultures.

In India, a new, digital-native generation is intent on reclaiming tradition while embracing modern convenience.

From Tagore’s voice and Rabindra Sangeet to SD Burman’s melodies, the record company reinvented has itself for the YouTube era.

Nearly a fifth of the Gen Z age group surveyed said they own a vinyl record player, Aviva said.