The app was out. It cleared store review, it had a link. And nobody came. Which is obvious — except I never managed to think it was obvious.
I Believed People Would Come If I Posted the Link
On launch day I did exactly one thing. I posted "made this" in two communities I'd been lurking in. The response was so-so. A few comments, a few likes. But the number of people who actually installed it was around fifteen. And half of those were people I already knew.
That's when a weird confidence kicked in. The "I just need to promote it more" thought. That confidence cost me three weeks.
I Added Channels, the Numbers Didn't Budge
