You ship all the time. A fix here, a new setting there, a feature you spent a whole weekend on. And your users mostly don't notice.
That gap is expensive. When people can't see a product moving, it feels abandoned, even when you're shipping every week. They churn a little faster, they email asking for things you built a month ago, and all the momentum you're actually creating stays invisible.
The fix is boring and old: a changelog. But not a changelog rotting in a Notion doc nobody opens. One that shows up inside your app, where users already are.
Here's the approach I settled on.
The idea: a widget, not just a page
