If you're a solo founder or small team shipping on GitHub, at some point someone asked you: "what changed in the last release?"
And if you're honest with yourself, your answer was probably a Notion page nobody reads, a GitHub releases tab your users don't know exists, or "I'll get to it."
A changelog sounds like a low-priority vanity feature. But here's what I've learned building a SaaS: when you ship frequently and users don't know what changed, they churn quietly — not because the product got worse, but because they never noticed it got better.
Why Headway stopped being the answer
For years, Headway was the indie-hacker answer to this problem. Beautiful in-app widget, dead simple setup, priced reasonably. A lot of us put it in our sidebars and called it done.
