Lamine Yamal just helped Spain knock Belgium out of the 2026 FIFA World Cup quarterfinals. Hundreds of millions of people watched it happen. And yet the Solana-based fan tokens bearing his name are trading at market caps under $10K, which is roughly the price of a decent used car.

The goal drought that doesn’t matter

Yamal, still just 18, has faced mounting criticism during this World Cup for not finding the back of the net. His response after Spain’s July 10 victory over Belgium was characteristically unbothered.

“If we become World Cup champions, nobody will remember my goals.”

He pointed to Euro 2024 as evidence. He scored just one goal in that entire tournament. Spain won the whole thing.