Strive CEO Matt Cole just said something you almost never hear from a corporate Bitcoin maximalist: he’s willing to sell.
Cole confirmed that Strive is open to offloading Bitcoin if doing so benefits shareholders, even as the firm commits to being a net buyer of the asset over time. The goal, Cole says, is to outperform Bitcoin itself, not just hold it and hope.
Nearly 20,000 BTC and counting
Strive, which trades on Nasdaq under the ticker ASST, held 19,882 BTC as of early July 2026. That puts it among the top 10 public corporate holders of Bitcoin globally.
The accumulation has been swift. The company’s stash grew from roughly 5,000 BTC in fall 2025 to nearly four times that amount through a combination of equity raises and structured financial instruments. In early June 2026 alone, Strive scooped up 2,500 BTC for $185 million.
