By GRACE BANNISTER FOR YOU MAGAZINE Updated: 12:45 BST, 10 July 2026
Like most students, Hattie Cooke found herself in need of some extra cash when she started university.She already knew she had a lot of potential cash sitting in the unworn clothing at the back of her wardrobe and had been selling on Vinted for two years before moving to London to study.But what had begun as a hobby for Hattie quickly became more serious in her first year at the London College of Fashion in 2024, when she found herself desperate for more funds.Being a fashion student meant that Hattie spent a lot of money experimenting with her personal style, buying clothes from vintage shops in the city. ‘Being around fashionable people, I got a lot of inspiration and went mad with buying stuff,’ she admits.Her spending soon caught up with her, however, and she found that Vinted was a way to make quick cash from clothes hogging space in her wardrobe. ‘It was easy cash and a lot of the time I found that I was selling the items for more than I was buying them.’Selling on Vinted has given her a ‘revolving wardrobe’, meaning she is able to sell on clothes that she no longer wears. As a fashion student, her Vinted business has allowed her to change and adapt her style depending on the season, trends and events. Hattie says buying second-hand is eco-conscious too, and means she doesn’t need to buy anything from fast-fashion brands.Now 20, Hattie makes around £150 a day – as much as £4,500 a month – selling on Vinted, selling five to ten items when she’s fully ‘locked in’. She knows her niche, mainly selling 2000s fashion, or what she describes as ‘Y2K’-style, often for more than double what she bought them for. Hattie Cooke is a 20-year-old making £150 a day selling clothes on Vinted She uses vintage stores across the capital to source her Vinted stock.Hattie buys the items from vintage shops in London who often offer deals on bundles, like a recent £50 purchase she made for 50 vintage denim skirts. ‘I just thought, ‘If the skirts sell for more than a pound then that’s immediate profit.’Cooke has made just shy of £10,000 selling on Vinted so far and says she never expected it to bring in so much revenue. ‘I honestly never thought that it could be a full-time thing. It’s crazy how much money you can make from home,’ she says.So, if you’re currently sat across from a mountain of clothing that just won’t sell, listen in as Cooke shares her expert tips and tricks for Vinted selling.Don’t underestimate background in pictures‘When I lay out clothes on a wooden floor, they don’t tend to sell as well as when on my bed,’ says Hattie. Hattie photographs her clothes on her leopard bed set, and says she thinks it’s effective because it matches the aesthetic of the clothes she sells. Her leopard print bedding proves a popular background for taking pictures of clothesTimingThe day of the week and time of day when you list your items can make a big difference, says Hattie. ‘I try to upload when people get off work, at 6 or 7pm – my stuff tends to sell that evening,’ she explains. She also says that Sundays are a good day to upload items.Hashtags and keywordsUsing hashtags and keywords that describe the ‘vibe’ of the item Hattie is selling can help to promote it on the algorithm. She tends to use words like ‘Y2K’, ‘2000s’, or sometimes even the name of a celebrity if they’d wear something similar.Upload consistently‘I find that when I upload consistently, my sales are more consistent,’ says Hattie. She recalls the Vinted ‘dry spells’ she had early on when she didn’t upload consistently. Now, consistency is one of her biggest tips.Include measurementsIt might seem like extra effort, but ‘measurements really help for quick sales‘, says Hattie. Including details of waist and bust also saves her from replying to messages on the app. Hattie says that including measurements in the Vinted description helps to sell items quicklyPrice it right Hattie‘s pricing advice? ‘I would recommend listing an item for a few pounds more than you would be happy with. That way you can accept offers and buyers think they’re getting a bargain.’Fast shippingHattie says buyers are more likely to become repeat customers if you can ship items on the day or the day after they’ve been sold. ‘Quick shipping really encourages buyers to purchase because they know that you’re reliable and can get items out quickly.’
