Adam Mosseri, head of Instagram.
Bloomberg/Getty Images
The AI boom is rattling the creator economy, but Instagram's head says it could ultimately make human creators more valuable."In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less. And I think that that will help us," Adam Mosseri said in an episode of Lenny Rachitsky's podcast that aired on Thursday.Mosseri, who has been Meta's Head of Instagram since 2018, says the platform has long invested in creators because users care as much about the person behind the content as the content itself."I think people are going to really seek out other points of view because Instagram was never just about the content," he said."It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less," he added.Why Instagram isn't afraid of AI contentMosseri's comments come as the creator economy is wrestling with the rise of AI-generated influencers, virtual models, and synthetic videos.Some creators fear the technology could threaten their livelihoods as brands experiment with digital personalities that don't need salaries, vacations, or even sleep.
