AI-native retail technology company Fynd, backed by Reliance Retail Ventures, has released its Festive Readiness Report 2026, urging fashion, lifestyle, and retail brands to start planning early for India's biggest shopping season as consumer behaviour continues to shift.
Based on marketplace intelligence data collected between March 2025 and June 2026 across Amazon, Flipkart, Myntra, AJIO, Nykaa, and JioMart, the report says festive success will increasingly depend on early planning, real-time inventory visibility and faster fulfilment rather than deep discounts.
"The brands that prepare the earliest and execute the fastest will emerge as winners during Festive 2026," said Ragini Varma, Chief Business Officer-India at Fynd.
She noted that Tier III cities have become key growth markets, while store-led fulfillment is playing an increasingly important role in improving delivery speed and protecting margins.
Brands need a unified, real-time operating layer across inventory, marketplaces, fulfilment, pricing and checkout to convert festive readiness into measurable growth, she added.
