The publication, covering a timeline of twenty-three years, had been in the public domain for months. It was neither a new UNICEF report nor an assessment of the reforms now underway in Nigeria. The estimates relate principally to a period before the current reform programme had begun to take effect. UNICEF has since clarified that no new maternal mortality report or estimates were released at the Bauchi event and reaffirmed that its engagement with the Federal Government and the Bauchi State Government was directed at strengthening maternal and newborn health services through practical collaboration.

Few issues deserve greater public attention than maternal mortality. It is also one of the easiest areas of public health policy to misunderstand. Statistics that are entirely accurate can create an entirely misleading impression when detached from the context in which they were produced. That is precisely why the recent reports on Nigeria’s maternal mortality ratio deserve closer attention than the headlines they generated.

Several media reports suggested that UNICEF had issued a fresh assessment showing that Nigeria’s maternal mortality crisis was worsening. The clear implication was that the organisation had published new findings reflecting the country’s current trajectory.