How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026 | AdExchanger
inPowered AI and Equativ on Containerization and Sell-Side Decisioning | Cannes 2026 Algorithmic optimization in programmatic advertising has always lived on the buy side. DSPs run the models, make the decisions, and optimize toward outcomes — but they do it on a throttled subset of available inventory, never the full picture. Containerization is the technology that changes that equation, moving custom AI decisioning upstream to the supply side and giving advertisers access to every impression in an SSP environment, not just the ones that make it through. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz Nilforoush, President and Co-Founder of inPowered AI, and Mike Sadicario, Enterprise Media Partnerships at Equativ, to define containerization, explain what the ipowered AI-Equativ partnership enables, and lay out what it means for the architecture of the programmatic supply chain.
Home Content Studio How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026
Thursday, July 9th, 2026 – 11:22 am
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For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz Nilforoush, President and Co-Founder of inPowered AI, and Mike Sadicario, Enterprise Media Partnerships at Equativ, to define a technology that’s only been around 12 to 16 months — and explain why sell-side decisioning is about to re-architect how performance is won or lost. When advertisers can decision on every available impression in real time, not just the subset that makes it through to a DSP, that’s a fundamental shift in where the value sits in the supply chain.
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How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026 | AdExchanger — Warptech Lab News
