The Lepas L4 is the first model from Chery’s newest premium-focused brand, combining distinctive styling with familiar Chery Group hardware.
Lepas is one of the latest brands to emerge from the Chery Group, and many are questioning whether the Chinese auto giant really needs so many nameplates.
Well, Volkswagen has executed the multi-brand strategy rather well by sharing technology between mainstream brands like VW, Seat, Skoda and Audi, while differentiating them at the crucial sensory levels. It makes sense on some level because it allows manufacturers to cater for a wider range of style preferences and budgets.
Chery appears to be taking a leaf out of this book with its striking Omodas, retro-funky iCaurs, rugged-looking Jetours and smoothly sculpted Jaecoos.
Lepas says the L4’s styling draws inspiration from feline characteristics.
