Actor and producer Seth Green has joined the advisory board for rising esports entertainment company, Global Gaming League (GGL).

Green joins GGL as it launches its new gaming platform, GGL Primes, which offers both free and paid tiers. To celebrate Green’s addition to the organization, GGL Primes will host “Ready, Seth, Go!”, an immersive month-long tournament series that kicks off Thursday.

The event will include 10 competitions across multiple gaming franchises (some of which feature Green’s work), including “Mass Effect,” “Call of Duty: Infinite Warfare Zombies,” “Tekken 8” and “Street Fighter 6,” giving players 50 opportunities to win prizes through gameplay, creativity, and community participation, per GGL.

Best known for creating and executive producing the Emmy Award-winning series “Robot Chicken” and his iconic roles in “Family Guy,” “Austin Powers” and “Buffy the Vampire Slayer,” Green is a lifelong video game lover who has also lent his voice to characters like Joker in BioWare’s “Mass Effect” trilogy and Poindexter S. Zittermann in “Call of Duty: Infinite Warfare Zombies.”

GGL’s aim is to expand beyond traditional esports into an entertainment brand in which gaming, celebrity, music, sports, creators, and culture come together in live events, original programming, digital experiences, and community-driven competition. As an advisor, GGL says Green will assist in this goal by collaborating with executive leadership on creative strategy, intellectual property development, audience engagement, talent partnerships, original programming and long-term brand expansion.