For years, Michael Saylor ran the closest thing crypto had to a religious institution: a publicly traded company that treated Bitcoin selling as heresy. That theology just got revised.
Strategy, the software-turned-Bitcoin-treasury firm listed on Nasdaq as MSTR, sold 3,588 BTC between June 29 and July 5, 2026, netting $216 million in proceeds. It is the largest single divestment in the company’s history as a Bitcoin accumulator, and it was executed at an average price of roughly $60,200 per coin.
Here’s the part that stings: Strategy’s average acquisition price sits at approximately $75,476 per BTC. In other words, the company sold below its cost basis.
Why Strategy is selling now
The sale was not a panic move, at least not officially. Strategy says the proceeds are earmarked to fund dividends on its suite of preferred stock securities, which trade under the tickers STRC, STRK, STRD, STRF, and STRE.
