Xpln.ai launches of Ideal Attention Time, a metric that helps advertisers understand exactly how much attention their creative needs to resonate.
Thursday, July 9th, 2026 – 2:00 am
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Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely.
Attention intelligence platform xpln.ai is making it its business to know the difference.
The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that tracks campaign performance and a targeting solution that helps advertisers optimize for attention.
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