More often than not, celebrity weddings are as much about the wedding dress as they are about the pomp and circumstance. But Zendaya, Dua Lipa, Taylor Swift and Bettina Anderson have embraced more of a wait-and-see approach to the big reveal. Instead of splashing photos of their designer gowns all over social media for fans to commend or criticize, the four brides have taken a beat.After tying the knot with Callum Turner on May 31, Lipa waited a few weeks before revealing that Chanel‘s Matthieu Blazy created her elaborate gown.

Anderson took a similar approach after making things official with Donald Trump Jr. in the Bahamas. Although she teased the wedding weekend with a video after the ceremony, she waited a few weeks before identifying Safiyaa’s Daniela Karnuts as the designer behind her two wedding dresses. The 39-year-old, first-time bride donned a Carolyn Bessette Kennedy-inspired slipdress to exchange her vows, then later changed into a two-piece ivory double silk organza.

After last weekend’s festivities at Madison Square Garden, Swift has yet to share photos of her custom Dior haute couture wedding gown publicly — or any of her other wedding weekend attire. The luxury house’s creative director Jonathan Anderson told WWD that the experience was “emotional” and the pair became friends in the process. He dressed Kelce, too, while Christian Louboutin handled the custom footwear for the bride and groom. Cartier set up the 14-time Grammy winner with the glittery jewelry.