"Search, Not Discounts, Decided Amazon Prime Day 2026's Beauty Winners: Market Defense Report"
PR Newswire
SEATTLE, July 8, 2026
SEATTLE, July 8, 2026 /PRNewswire/ -- One in four consumers purchased beauty or cosmetics during Amazon Prime Day 2026, and most of them compared prices with Walmart. Market Defense's Annual "THE BEAUTY POWER PLAYERS: Amazon Prime Day June 2026 Report" uncovers what drove shoppers to Amazon's earliest Prime Day in five years, and how strategic deal shopping reshaped how beauty brands competed for the cart.
View original content to download multimedia:https://www.prnewswire.com/news-releases/search-not-discounts-decided-amazon-prime-day-2026s-beauty-winners-market-defense-report-302821416.htmlSOURCE Market Defense LLC
