Meta’s new AI imaging model enables users to create competitive ad content on the social media giant’s platforms.
July 8, 2026
Meta said its first-ever AI imaging model enables small and mid-sized businesses to create ads and campaigns comparable to those of larger brands and enterprises.
After initially introducing the Muse family of multimodal models in April with Muse Spark, Meta released Muse Image, developed by the Meta Superintelligence Lab, on July 7. It is embedded in the Meta Advantage+ automated ad suite. This enables businesses to use the tool to generate brand-consistent image variations. The new model functions as an agent, and businesses can modify parts of the image it produces, such as the background, by typing natural-language instructions.
For small and medium-sized businesses, the release of Muse provides access to an AI-powered image-generation and editing tool that can boost their performance and efficiency on Meta’s platforms, such as Facebook and Instagram.
