Apple TV execs can’t help crowing at their Emmy nomination batting average: 87 nominations (the platform’s best showing yet) across 15 programs — out of just 31 titles that were submitted for voter consideration, less than half of what its competitors submitted.
“This just reinforces our strategy, the ‘quality over quantity’ approach to programming that continues to reward us,” says Apple TV programming head Matt Cherniss. “It certainly rewards the talent who decide to come hee and make shows for our service.”
Leading the pack for Apple TV is the horror comedy “Widow’s Bay,” which premiered late in the Emmy eligibility cycle yet took hold with voters, landing 19 nominations (including for comedy series) — the third most of any show. Freshman drama “Pluribus” also scored big for Apple TV, with 18 noms, including best drama. Also landing multiple nods: “Shrinking” (10), “Slow Horses” (9), “Palm Royale” (8), “Murderbot” (3), “Mr. Scorsese” (3),” “The Reluctant Traveler With Eugene Levy” (2) and “Prehistoric Planet: Ice Age” (2).
Apple TV pulled off its biggest year even without some of its previous major Emmy contenders, like “Severance,” “The Studio” and “Ted Lasso,” which weren’t in contention this year but will be back — some sooner than others.
