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Matt Cherniss is in a good mood today. You would be too if your streaming service again broke its own record for Emmys nominations — especially if your platform put out as (relatively) few shows as his Apple TV. (How small is Apple TV? It has still never even qualified for Nielsen’s monthly The Gauge report, which includes any platform responsible for at least one percent of TV usage.)
On Wednesday, the Television Academy unveiled 87 Emmy Awards nominations for Apple TV, up from 81 last year. This, in an Emmys season without The Studio or Ted Lasso. So how did they do it? Mainly through Widow’s Bay (19 nominations) and Vince Gilligan’s Pluribus (18) — both newcomers. The best part? The two won’t cancel each other out, as Pluribus is a drama series and Widow’s Bay was submitted as a comedy — a (very) dark comedy.
And that’s exactly where my phone call with Cherniss began; read The Hollywood Reporter‘s Q&A with the Apple TV head of programming below.
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