Brent Montgomery‘s media company Wheelhouse and kids and teens-friendly social media platform Zigazoo have teamed on a new studio that will develop projects based on content from Gen Alpha stars on the TikTok-style app.
Named Zigazoo Studios, the joint venture will focus on developing content, live experiences, consumer products, brand partnerships and new business ventures with emerging creators from the Zigazoo community. Described as a “launchpad for ambitious young talent,” Zigazoo Studios aims to “build enduring brands and sustainable careers both on and off the platform” for Gen Alpha creators.
Wheelhouse (the entertainment and investing company behind titles including “America’s Sweethearts: Dallas Cowboys Cheerleaders”) and Zigazoo say Zigazoo Studios will begin rolling out its creator development initiatives, original programming, live experiences and strategic partnerships later this year. The studio intends to unveil its first offerings during an inaugural industry event at Wheelhouse HQ in Los Angeles.
Per the companies, “As Gen Alpha increasingly shapes culture, consumer behavior, and digital communities, Zigazoo Studios will identify, nurture, and scale the next generation of creator talent while providing young creators and their families with access to the infrastructure traditionally reserved for established talent. At a time when the creator economy is evolving and lawmakers in countries like the U.K. and Australia have already moved to restrict social media access for minors, with similar legislation gaining momentum in the U.S., the demand for safe, positive digital experiences for kids has never been greater.”
