For 25 years, Blue Origin had exactly one investor: Jeff Bezos. Now the aerospace company is passing the hat for the first time, and the ask is not small. Reports indicate Blue Origin is targeting a $10 billion fundraising round at a valuation of roughly $130 billion.

He’s historically sold about $1 billion in Amazon stock annually to keep Blue Origin’s engines running. That model apparently has limits when you’re trying to compete with SpaceX for the future of commercial spaceflight.

Why now, and why this much

The timing traces back to a leadership change. Dave Limp took over as CEO in September 2023, replacing Bob Smith, and has since pushed for a more aggressive expansion strategy. In May 2026, Limp laid out the case for external fundraising during a company-wide meeting, framing it as essential to accelerating Blue Origin’s growth plans.

Blue Origin has a functioning suborbital rocket in New Shepard, which completed its first crewed flight in 2021. It delivered the BE-4 engine in 2023. And its orbital-class New Glenn rocket is the centerpiece of its competitive strategy against SpaceX’s Falcon 9 and Starship programs.