‘DMA’s mandate goes beyond what is lawful and proportionate’, Apple says.

Apple, on Wednesday (8 July), lost a legal battle against the EU Commission that challenged how the bloc designated the company under its strict rules for Big Tech.

The iPhone-maker took the bloc to court over its 2023 ‘gatekeeper’ designation under the EU Digital Services Act (DMA), which aims to regulate players in various digital markets by setting responsibilities and banning unfair practices.

Gatekeepers, under the law, are companies considered to play a vital role in connecting businesses to consumers.

In its 2024 legal challenge, Apple sought to reverse the EU’s decision to designate its different App Stores across iPhones, iPads, Mac computers, Apple TVs and Apple Watches as a single core platform service under the DMA.