LeBron James announced his original Decision, famously, on primetime television in 2010. He migrated to the web for a first-person essay in 2014. Then Twitter proclaimed his move to LA in 2018. So, in 2026, it’s only fitting that a video podcast has provided the best intel to date on where James is taking his talents next.
Rich Paul, James’ agent, broke out a whiteboard on his Game Over show last week to list potential landing spots for his client, including Philadelphia, Miami, Minnesota, Denver, Golden State and Cleveland. James would’ve gone to the Knicks, Paul said, pointing stick in hand, except for the fact they just won an NBA title.
This offseason, the LeBronomy has rolled into motion again. Photoshoppers, now aided by AI, have put James on just about every team in the association (and probably a few other franchises, too). Podcasters have picked apart social media posts for potential Easter eggs. Bloggers have made their pitches for where they think James should go next.
But unlike in years past, the franchise that lands James won’t necessarily become an immediate title contender. While the chatter factories have been activated once again—Google search traffic for James is up roughly 6x from a year ago—teams don’t appear to be going to the same lengths to woo James as they once did.
