Despite having retired from soccer years ago, David Beckham has noticeably been one of the most visible faces of this World Cup, fronting numerous commercials.
That’s not set to change anytime soon, but his next corporate appearance during the tournament is a little different to promoting Lay’s, Home Depot or McDonald’s.
“Street of Dreams” is short film following a young girl who whose life has been upended through homelessness but refuses to give up on her dream of playing soccer. It’s set to a new U2 track, also entitled “Street of Dreams,” and alongside newcomer Nevaeh Derricks the film also stars Beckham, who happens to be the global sports ambassador of Bank of America, which has backed the film. Bono and his U2 bandmates also appear towards the end.
Per the description: “After her life is disrupted, Calle is seen holding on to soccer as a source of purpose and possibility. As she navigates uncertainty and self-doubt, she is guided by Sir David Beckham who appears as a personification of her inner voice, a guardian only she can see. He’s a powerful symbol of belief and opportunity, standing with her and showing up when it matters.”
While the full 4-minute short — which releases today — won’t be shown during the World Cup, a 30-second edited version will be broadcast across both Fox and Telemundo during their World Cup coverage in North America from July 13, including the semi-finals and final.
