Mommy’s Bliss Appoints Natalie Hagstrom as CEO
Mommy’s Bliss, a prominent brand in the baby and family wellness category and a Swander Pace Capital (“SPC”) portfolio company, today announced the appointment of Natalie Hagstrom as the Chief Executive Officer. Natalie assumes the role, succeeding Yasmin Kaderali, who served as CEO and will transition to Chief Mom Advisor and remain an active board member and strategic advisor to the Company.
Natalie has more than 20 years of leadership experience across a wide range of consumer-packaged goods categories. Before joining Mommy’s Bliss, she most recently served as a General Manager at Clorox for the Kingsford and Brita portfolios.
“I am honored to lead such a purpose-driven brand that makes a real difference for families,” said Natalie. “Mommy’s Bliss has built an incredibly loyal following by delivering safe, effective, and trusted products for babies, kids, and parents. I look forward to working with the talented team here to expand the brand’s reach, deepen our connection with consumers, and continue delivering the quality and care that families rely on.”
“It has been an incredible privilege to lead Mommy’s Bliss and to watch this brand grow into one of the most trusted brands in the category,” said Yasmin Kaderali, Chief Mom Advisor at Mommy’s Bliss. “Natalie brings the right combination of strategic vision, operational excellence, and passion for this category. I am confident the brand is in great hands, and I look forward to supporting her and the team.”
