The Women’s Caribbean Premier League (WCPL) has a refreshing new sponsor.Yesterday, the WCPL announced a landmark partnership with Limacol, one of the Caribbean’s most recognised consumer brands, which will serve as the tournament’s title sponsor beginning with the upcoming season.Under the new agreement, the tournament will be officially known as the Limacol WCPL, with the brand’s identity featured prominently across match broadcasts, stadium signage, player kits, and all official tournament communications. Massy were the previous sponsors of the women’s tournament.“This partnership reflects everything the WCPL stands for—pride, performance, and Caribbean excellence,” said Ravina Shankar, CPL’s Business Operations Director. “Having a brand as beloved and as deeply rooted in the region as Limacol join us as title sponsor is a tremendous vote of confidence in the growth of women’s cricket across the Caribbean.”The partnership also marks a full-circle moment for the brand: Limacol served as title sponsor of the men’s Caribbean Premier League when the tournament launched in 2013, backing the competition through its first two seasons.