Wrexham’s new main shirt sponsor from the 2026-27 season will be Firefox after the club owned by Ryan Reynolds and Rob Mac agreed a multi-year deal with the web browser, The Athletic can reveal.The partnership will see Firefox replace United Airlines as the front-of-shirt sponsor for both the men’s and women’s teams, with their logo adorning the home, away and third shirts from the start of the coming season.Fans will get their first chance to see the players sporting the new shirt in this weekend’s friendly against Wisla Krakow in Poland, when Phil Parkinson’s side will wear the club’s new away kit.As part of the deal, Firefox — the independent browser from Mozilla, a global non-profit-backed technology organisation — will also become the club’s official web browser partner.“We are thrilled to welcome Firefox as our new front-of-kit partner,” says Mac and Reynolds, in a joint statement from Wrexham’s co-chairmen. “We love an underdog story, and both Wrexham and Firefox know the feeling of having to battle giants.”Firefox is the second major kit partnership deal announced by Wrexham in recent weeks, with Nex Playground last month unveiled as the club’s new sleeve sponsor for the upcoming season. The interactive, motion-based gaming system replaces HP.No financial value has been put on the Firefox partnership by either party, but the agreement continues Wrexham’s ability to land lucrative sponsorships with global brands such as TikTok, Expedia, Meta and SToK Cold Coffee Brew.These deals have been integral to the club’s rapid rise through the leagues, Wrexham’s seventh-place finish in last season’s Championship — the highest in their history — having come on the back of three consecutive promotions.In the most recent set of accounts available for the 2024-25 season in League One, when total revenue stood at £33.35 million, sponsorship income accounted for more than half at £17.3 million, up 31.5 per cent from £13.1 million across the previous 12 months.Contrast that to the first full year under Hollywood ownership (2021-22) when £1.05 million was banked via sponsorship and commercial, a sum that was substantially up on the previous set of accounts.So, what does this mean for Wrexham?Basically, this is a continuation of the approach that has been integral to the club’s rise, with another big-name brand following in the footsteps of TikTok (2021-23) and United Airlines (2023-26) as front-of-shirt sponsors in the Hollywood era.As with those two previous link-ups with blue-chip companies, no figure is being revealed publicly as to what Wrexham will earn from this latest agreement.