World Cup
Cristiano Ronaldo's celebrity has been a huge commercial benefit for Portuguese football Thomas Coex/Getty Images
As Cristiano Ronaldo walked off the pitch in tears on Monday night, his dream of one day winning a World Cup over, a new era began on and off the pitch at the Portuguese Football Federation (PFF).
Until last Sunday, there was still some uncertainty about whether this really would be the 41-year-old’s ‘last dance’, but then Ronaldo announced at Portugal’s pre-match press conference that this would be his final World Cup. When and how he eventually says goodbye to Portugal’s No 7 shirt is, however, still to be confirmed.
By the time Euro 2028 gets underway in the UK and Ireland, Ronaldo will be 43.
