EXP Agency has launched Expressions Influencer Agency, a new business focused on influencer marketing and content creation, as brands increase spending on digital and social media campaigns across Nigeria and Africa.
The company unveiled the platform at a conference tagged Media Shift: Winning with Influence, held recently in Lagos, according to a statement.
The statement stated that the initiative is aimed at helping businesses improve returns on marketing expenditure by leveraging influencer marketing, content creation, and digital platforms.
Speaking at the event, the Chief Executive Officer of Expressions Influencer Agency and Chief Innovation and Marketing Officer of EXP Group, Dave Boon, said the launch reflects changes in Africa’s media and marketing landscape.
He described the event as “a historic milestone for Nigeria’s media content creation and influencer marketing landscape” and said it presents new opportunities for economic growth through technology and innovation.
