US tariffs on Brazilian instant coffee would hit US consumers and businesses, industry says

The warning came as Brazilian coffee industry representatives attended US Trade Representative (USTR) hearings in Washington.

A coffee grower holds robusta coffee beans at his farm shop in Sao Domingos do Norte, Espirito Santo state, Brazil Sep 23, 2025. (Photo: REUTERS/Alexandre Meneghini)

08 Jul 2026 05:14AM

SAO PAULO: A proposed US tariff of 25 per cent on Brazilian instant coffee risks increasing costs for US businesses and consumers by disrupting supplies of a product the country largely imports, Brazil's instant coffee industry said.More than 90 per cent of Brazil's instant coffee is destined for the US, accounting for more than a fifth of the North American country's instant coffee imports, equivalent to around 15,500 metric tons annually, according to the Brazilian Soluble Coffee Industry Association (Abics)."By imposing additional tariffs, the first impact falls on companies and jobs, and those higher costs will ultimately be passed on to American consumers," said Aguinaldo José de Lima, Abics executive director.The Office of the US Trade Representative (USTR) has since proposed a new 25 per cent tariff on Brazilian products under a Section 301 investigation, while the Trump administration separately announced an additional 12.5 per cent tariff on goods, including Brazilian instant coffee, from more than 60 countries.