F1's fanbase has surged 63% since 2018, the year before Netflix released its docuseries.
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Atlassian Williams F1 driver Carlos Sainz speaks at an Axios House Cannes event on June 24. Photo: Nicolas Gavet for Axios
CANNES, France — Formula One driver Carlos Sainz said granting Netflix access for the popular "Drive to Survive" show was "worth it."
Why it matters: F1's fanbase has surged 63% since 2018, the year before Netflix released the sports documentary series.
"Formula 1: Drive to Survive" showed the world for the first time how high the emotional stakes are for drivers whose faces are…
As the eighth series of Netflix's hugely popular Drive To Survive is released this weekend, has Formula 1 become one big…
Netflix simulcast the Canadian Grand Prix in the U.S. as part of a broader partnership with Apple TV.
Only 1% of Formula One fans will ever attend a race in their lifetime — and the brands, broadcasters and drivers scrambling to…
The deal represents a significant milestone in F1's evolution and growth in the U.S.
Will it rev up new fans for the motorsport?
