Mercedes F1 driver George Russell walks in the paddock alongside the Netflix filming crew during Day 1 of F1 testing at Bahrain International Circuit on Feb. 26, 2025. Photo: Kym Illman/Getty Images
While Netflix has not released viewership figures for the Canadian Grand Prix, president of advertising Amy Reinhard told Axios that she anticipates more opportunities to broadcast F1 content.
Why it matters: Netflix's simulcast partnership with Apple for the May race served as an important proof point that sublicensing streaming rights for select races could be a win-win as both companies look to expand their audiences.
Axios Media Inc., 2026
