Figma Inc. (NYSE:FIG) stock climbed nearly 10% on Tuesday after Bank of America reinstated coverage with a Buy rating and a $30 price forecast, arguing that artificial intelligence is strengthening the company’s competitive position rather than disrupting its business.
The brokerage said Figma’s stock has fallen about 85% from its 52-week high as investors worried that generative AI would reduce the need for design software.
However, Bank of America believes AI is expanding demand for collaborative product development and creating new monetization opportunities through Figma’s hybrid seat-based and usage-based pricing model.
The firm values Figma at 8 times estimated 2027 enterprise value-to-sales, above the peer average of about 5.9 times, citing the company’s stronger growth outlook and growing role in AI-powered software development.
AI Seen Driving Adoption
