With June behind us, we are officially halfway to 2027. That milestone means automakers are reporting their June, second-quarter, and first-half sales results—and thus far, it's a pretty mixed bag.
Hyundai, Kia, and Stellantis were up. Ford and General Motors were down. And Polestar is dead. It’s been a chaotic quarter, with no signs of stability in sight. New car prices remain outrageously high for the average buyer, and gas prices are coming down but remain elevated.
Clear trends are emerging as consumers navigate the high cost of car ownership. Hybrids and compacts saw new customers, while brands that lacked such options suffered. Let’s dive into the data to see the latest sales winners and losers.
Winner: Kia Keeps Breaking Sales Records
2026 Kia Sportage
