While developed Western markets are highly organised and digitally mature, India represents a massive, untapped frontier in global hospitality. According to OYO’s recently filed DRHP, the country records a large volume of occupied room nights, demonstrating robust travel demand. However, India’s lodging ecosystem operates largely offline. The nation’s low 25 per cent online booking penetration is attributable to a highly unorganised and fragmented supply side — hotels from the unorganised space account for 92 per cent, highlighting the growth headroom for organised playersPublished on July 7, 2026