It said its first store will also serve as a space for connection with guests, ambassadors, and local health and fitness communities
Athletic apparel and lifestyle brand lululemon is set to foray in India later this year with its first store launch in New Delhi and will also be made available online. This comes at a time when the premium athleisure brand has been focusing on expanding in international markets.The company on Tuesday said the first store will be located in New Delhi’s DLF Promenade and open later this autumn as part of the company’s franchise agreement with Tata CLiQ. At the time of the opening, Tata CLiQ will also launch the brand on its platforms Tata CLiQ Luxury and Tata CLiQ Fashion, it added.The brand will offer high-performance products for men and women to support a wide range of activities including yoga, pilates, running, training, tennis, golf, and everyday movement. It said its first store will also serve as a space for connection with guests, ambassadors, and local health and fitness communities.Bringing lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world. To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to lululemon in the coming months and all that’s ahead for our brand in this fast-growing and energetic market,” said Sarah Clark, Senior Vice President, EMEA, lululemon“We are delighted to partner with lululemon for their India launch. This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country. Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with lululemon’s product offerings and community-first philosophy. We are gearing up to open the brand’s first store in the coming months, along with its launch on Tata CLiQ platforms, and look forward to growing its omnichannel presence in the country,” said Gopal Asthana, CEO, Tata CLiQ.Currently with a brand presence in over 30 markets around the world , lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. “The arrival of lululemon store locations and digital offerings in India follows the company’s earlier entry this year into Poland, Greece, Hungary, and Romania through its franchise partnership model,” the company noted.Published on July 7, 2026
