This expansion marks Lululemon’s third market entry of the year, following openings in Poland and Hungary, and reflects the brand’s ongoing commitment to growth in Europe, as detailed in a recent announcement about the new locations in Greece.The opening of Lululemon’s first store in Greece is set for tomorrow, May 23, in Kolonaki, central Athens, with a second location planned at the Golden Hall shopping mall on June 12.This strategic move aims to introduce Lululemon’s innovative athletic and lifestyle products to new customers while fostering community engagement through local events and collaborations.Through its franchise partnership model, Lululemon plans to enter a record six new markets over a 12-month period in 2026, including India, Austria and Romania, as the company expands its community-led approach and product offerings to more customers globally.Lululemon Athletica Technical AnalysisOver the past 12 months, Lululemon has seen a significant decline of 60.44%.Currently, the stock is trading at $126.35, which places it 2.9% below its 20-day simple moving average (SMA) of $130.14 and 14.4% below its 50-day SMA of $147.61.The moving average convergence divergence (MACD) is above its signal line. This indicates that downside pressure is easing, suggesting a potential shift in momentum.This expansion into Greece is significant as it aligns with Lululemon’s strategy to grow its international presence. By entering new markets, the company aims to enhance brand awareness and connect with local communities, which is crucial for its long-term growth.Earnings & Analyst OutlookThe countdown is on: Lululemon Athletica is set to report earnings on June 4, 2026 (confirmed).