The expansion also aligns with rising consumer demand for healthier snacking options
Fresh food brand iD Fresh Food has expanded into the packaged snacks category, marking another step in its transformation into a broader branded foods company as it prepares for an eventual public listing.businessline has learnt that the company has launched a range of snacks, comprising around seven SKUs made using ragi and oats. The portfolio includes masala ragi chips, pudinaragibhujia, masala oats chips, pudina oats bhujia, corn flakes mixture, all in one mixture and butter murukku, according to people aware of the development.The move comes after iD’s expansion beyond its core idli-dosa batter business into adjacent categories such as protein batter, pancakes, thepla, chutneys and protein-based chapatis and parotas. With the latest launch, the company enters India’s nearly ₹50,000 crore packaged savoury snacks market, currently dominated by established players such as Haldiram’s and Bikaji Foods International.The expansion also aligns with rising consumer demand for healthier snacking options. According to International Market Analysis Research and Consulting (IMARC Group), India’s healthy snacks market was valued at $3.13 billion in 2025 and is expected to grow to $4.77 billion by 2034, driven by increasing health consciousness and demand for convenient, high-protein and natural food products.The category expansion comes as iD accelerates preparations for its next phase of growth. Earlier this year, the company commissioned a 40,000 sq ft manufacturing facility in Hyderabad, strengthening domestic capacity that it says is sufficient to support growth over the next five years.Internationally, the company continues to expand through trading partnerships rather than setting up manufacturing facilities, with operations spanning the US, UK, Ireland, Canada and Singapore. It has previously indicated plans to add 10-15 new SKUs annually, despite exiting categories such as bread and spices after pilot launches.In another step towards IPO readiness, iD recently elevated co-founders Jafar TK and Shamshudeen TK to its Board of Directors, underscoring its focus on strengthening governance as it expands across markets and product categories.businessline had shared a detailed query with the company, which did not elicit a response till the time of going to print.Published on July 7, 2026
