ServiceNow stock is gaining positive traction. What’s pushing NOW stock higher?

What Is Driving ServiceNow’s Stock Momentum?The move follows ServiceNow’s rollout with Accenture of two AI-focused offerings: managed security services built on the ServiceNow AI Platform and an Accenture AI-powered automation solution aimed at lowering the cost and complexity of modernizing enterprise risk and security operations. The news flow also includes an upgrade to Buy from Guggenheim, which framed the pullback as a better entry setup.Critical Price Levels To Watch For NOW StockThe bigger-picture chart is still in repair mode: the stock is down 47.86% over the past 12 months and remains 15.9% below its 200-day SMA ($132.45), which is why rallies can still face "prove it" price action. That said, the near-term trend has improved with shares trading 9.7% above the 20-day SMA ($101.54), 11.2% above the 50-day SMA ($100.25), and 8.3% above the 100-day SMA ($102.88).Momentum looks like it’s trying to turn the corner using MACD as the cleaner read here: MACD is above its signal line and the histogram is positive, which points to improving upside pressure versus the prior downswing. In plain terms, when MACD is above the signal line, it suggests downside momentum is fading and buyers are gaining traction.The moving-average structure is mixed, which fits the "bounce vs. trend reversal" debate. The 20-day SMA is above the 50-day SMA (bullish), but the death cross from August 2025 (50-day below 200-day) is still a longer-term headwind until price can reclaim and hold that long average.