In 2022, Hussein Fazal flew 200 of his employees to Las Vegas to cash a $200 check at a payday loan shop. He then asked them to buy a week of groceries for a family on what was left so they could understand their customers’ experience. His company, Super.com was worth approximately $700 million at the time.
Super.com, is now a $1.2 billion company with around 300 employees. The Toronto-founded savings app for everyday Americans, raised $65 million Series D led by TPG, Fortune learned exclusively. The raise comes as the company surpasses $200 million in net revenue, grew over 50% year-over-year, and turned profitable.
Premium credit card rewards programs—the Amex Platinums, the Chase Sapphire Reserves—are designed for high earners with high credit scores. All the while, lower-income consumers using debit or secured cards subsidize those rewards without seeing any of them. Fazal built Super+ to flip that. “There are 100 to 150 million Americans in that everyday American category, under $100,000 household income, and we’re trying to do our best to help them save,” he told me.
The company started as SnapTravel in 2016, a hotel-booking bot, before COVID nearly killed it. Fazal survived, and in doing so, identified his true customer base: people booking two-star hotels where his $10 discount was the difference between taking the trip or not, mostly paying with debit because they couldn’t get a credit card.
