NIVEA India on Tuesday launched the Luminous Even Glow range, a new face care line aimed at addressing pigmentation, dullness, open pores and dehydration, with a focus on younger, ingredient-aware consumers.The range centres on a serum powered by NIVEA’s patented Thiamidol, Niacinamide and Aloe Vera. The company claims Thiamidol is 60 times more effective than Vitamin C in reducing dark spots, working by regulating melanin production at the source. The serum is marketed to show visible results within 14 days.The lineup also includes two foam cleansers — a Bubble Foam variant with Carnitine and Pearl Rucinol Complex for oil control, and a Whip Foam variant with Vitamin C and Hyaluronic Acid for hydration. Both use a 6 Acid Complex to remove sebum, dirt, dust and makeup residue. Rounding out the range are an SPF 50 day cream and a night cream.Geetika Mehta, Managing Director of NIVEA India, said consumers are increasingly seeking science-backed products that deliver both immediate and long-term results, and the new range is designed to meet that demand within an accessible daily routine.The Luminous Even Glow range is now available across retail stores and e-commerce platforms in India. Parent company Beiersdorf, headquartered in Hamburg, recorded sales of €9.9 billion in fiscal year 2024.Published on July 7, 2026