Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running.The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City as for its design aesthetic, which draws from streetwear and fashion without sacrificing performance. Through hosting community runs and sponsoring big races, Bandit has courted serious runners and niche communities, leading to praise from influential runners’ blogs like the Substack Trail Waves.
Bandit’s focus on core running communities has helped it grow enough to start expanding outward — that has included partnering with big brands like Asics, sponsoring major races like the Chicago and London Marathons, and, most recently, hosting its own races. In May, Bandit hosted the Bandit Grand Prix in Brooklyn. The event, featuring multiple 5K and 3K races around a Brooklyn warehouse throughout the day, drew thousands of attendees from 21 countries. Bandit styled it after Formula One events, with exclusive products, an extensive spectator area and an afterparty for its members.
Winners of the various races received over $15,000 in cash rewards and over $2,000 in Bandit gift cards throughout the day. And Bandit Running has more events planned. Applications for its 16-week running program opened this week, and another major Bandit Grand Prix is planned for next year.
