Within 24 hours of each other, two of the most commercially powerful athletes on the planet played their final World Cup matches. Cristiano Ronaldo and Neymar are done with the tournament, and the crypto and sports NFT markets have a different kind of reckoning ahead.
Ronaldo, now 41, confirmed that the 2026 FIFA World Cup, held across the United States, Canada, and Mexico, was his last. Portugal’s round-of-16 exit against Spain on July 5, 2026 drew the curtain on a World Cup career that spanned six tournaments, from 2006 through 2026. He scored three goals in this edition, enough to make him the first player in history to find the net at six different World Cups.
Neymar wrapped up four consecutive World Cup appearances, from 2014 to 2026, finishing his tournament career with nine goals total. That works out to more than two per tournament.
Why the crypto market is paying attention
Ronaldo has one of the most commercially intertwined relationships between elite sport and digital assets in the industry. His multi-year NFT partnership with Binance, which produced the CR7 collection ahead of the 2022 World Cup, made him one of the most prominent athlete faces in the crypto space. That partnership also came with baggage, specifically a class-action lawsuit seeking over $1 billion in damages tied to the Binance NFT deals.
