When Spain and Belgium square off in the World Cup 2026 quarterfinals, millions of fans will be watching on DAZN. But a growing subset of those viewers will be doing something else simultaneously: placing predictions on a blockchain-powered platform embedded directly into the stream.
The match is scheduled for July 10 at SoFi Stadium in Inglewood, California, with kickoff set for 8pm BST (12pm ET).
How blockchain prediction markets landed inside a World Cup stream
ADI Predictstreet, which holds the title of FIFA’s Official Prediction Market Partner for the entire 2026 tournament, is integrated directly into DAZN’s streaming platform. The setup lets viewers make real-time predictions on match outcomes, player statistics, and various in-game events while they watch.
The free-to-play version of ADI Predictstreet launched in June 2026. By removing the financial barrier to entry, the platform essentially functions as a funnel: get fans engaged with no-cost predictions first, then offer paid features through regulated partners like Kalshi for those who want more skin in the game. Fans can compete on leaderboards for prizes, including actual World Cup tickets.
