Storyboard design by Chinese storyboard artist and animation director Grey Rui Han helps propel China's visual storytelling industry toward high-end global markets. [Photo provided to chinadaily.com.cn]
As China's animation and visual storytelling industry is witnessing rapid growth, versatile talents combining creative ability, industry experience, and cross-cultural curation capabilities, have become the core driving force behind its standardization and internationalization.
Chinese storyboard artist and animation director Grey Rui Han is standing as a benchmark figure in this industrial transformation, leveraging full-chain professional expertise to help domestic visual content capture global market share and set industry standards.
The China Animation Development Report (2025), issued by the National Radio and Television Administration, put the domestic animation derivatives market at some 652.1 billion yuan ($95.7 billion) by 2025, with the industrial ecosystem continuing to expand and boundaries between film, television, gaming, and streaming media blurring.
With years of industry experience, Han focused on both the film, television and interactive entertainment tracks, empowering high-quality content delivery through professional visual creation and helping Chinese cultural and entertainment products gain international recognition.
