One of the most beautiful things about writing is encountering inspiring stories and perhaps even accompanying them on their journey. Today, I want to talk about a brand that is very different from what I usually encounter in terms of its story and positioning and the creative mind behind it: Lug von Siga and Gül Ağış.
Anyone familiar with the Turkish fashion scene knows how important and inspiring this brand is. Gül founded her label in 2009. She didn’t want to use her own name directly, so she played with the letters of her surname and through this small linguistic exercise, the name of her brand was born.
She studied fashion design at Istituto Marangoni in Milan and, after completing her studies there, went on to pursue a master’s degree in fashion design at Politecnico di Design with a European Union scholarship. Gül stayed in Milan, the fashion capital of Italy, for about seven years. After finishing her education, she worked for four years at Costume National in Italy. When she returned to Türkiye, she further broadened her experience by leading the design department of one of the country’s largest export companies.
Then, as I mentioned, in 2010 she founded her own brand. She has said, “I didn’t want to create a brand that carried my own name. I wanted to build a prêt-à-porter, a ready-to-wear fashion brand from Türkiye that meets global standards.”
