Pocket Aces, owned by Saregama, is transforming advertising as brands invest heavily in micro dramas, offering storytelling-driven campaigns with amplified distribution impact.
Micro dramas on set platforms are attracting advertisers
Jul 06, 2026
04:42 pm
What's the storyPocket Aces, a digital entertainment company owned by music label Saregama, is witnessing a shift in advertisers' preferences. Brands are now investing more in micro dramas than traditional short-form videos.
The company has seen brands paying up to 50 times more for campaigns that blend storytelling with the publisher's distribution, as per a new report.
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